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Distributing Your Articles to the Right Places

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The old school of thought about article marketing:  Distribute your articles everywhere you can.

The new approach:  Pick two or three quality sites.

Why the difference?  There are some good reasons for the divergent perspectives.

Those who advocate mass submission are generally more interested in backlink generation than in direct traffic production.  They realize that Google’s treatment of duplicate content will render most every submission “invisible” to searchers.  They also know that Google will still take note of the backlinks.

Those who advocate limited distribution argue that you can muster the same traffic effect from a single submission to the right directory and that Google doesn’t seem to be treating inbound links from articles with the same gusto it once had.

So, which way should you break on this issue?  If you have mass submitter, software, I’d continue to bombard the net with  your articles.  There’s no such thing as a bad link, after all.  If you don’t have a submitter and you’re more interested in driving traffic to a landing page than engaging in SEO, it makes sense to limit your submissions to the sites that matter.

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