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Awesome Tips for Improving Website Traffic and Rankings

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Studying the following tips for improving website traffic and rankings is well worth the time and effort. Taking hand notes or printing this would be a better option.

Most importantly, create your website with valuable content, products or services. We've all heard that content is king so start believing and using it. Many recommend placing your primary and secondary keywords in the first paragraph and then evenly spread them throughout the remainder of the page. Do not exceed the recommended optimal keyword density of 3-5%.

Utilize market reasearch for finding target keywords that will attract your ideal customers. Include your keywords in ideal areas of your web page such as the title, meta tags, headers and sub-headings. Keywords which are in bold text like headings and sub-headings help with search engine indexing.

Keep your site design simple so that your customers can easily navigate between web pages, find what they want and buy products and services. Do not clutter your page with lots of flashing banners and advertisements, this is usually a turn off and will only create confusion for your visitors. Too many things to click on will result in the back button being clicked or the big X to close the web browser. When selling products online, use simple payment and shipment methods to make your customer’s experience fast and easy.

Some marketers will tell you to submit all of your web pages to the search engines. The search engine spiders will find your pages eventually anyway so I tend to disagree. I consider this optional, submitting a sitemap to the major search engines will work quite well. Should you decide to submit to search engines, always do it manually, do not use those automated services. Automated services a lot of times are scams and the search engines look down on them anyway.

Try to keep up with search engine news, especially anything like algorithm changes that could affect your website rankings. However, if you play by the rules and have valuable content, these algorithm changes normally won't affect you. Use online tools and utilities to keep track of how your website is doing. Demonstrate your industry and product or service expertise by writing and submitting articles for your website to the article banks so you are perceived as an expert in your field.

Monitor your competitors and the top ranked websites to see what they are doing right in the way of website design, navigation, content, keywords, etc. Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether from search engines or links from other sites and the keywords they used to find you. Keep your customers and prospects visit simple and give them lots of stuff to remember you by, such as free reports, coupons, newsletters, etc.


If your not sure or don't have the time to effectively maintain a website, it's better to hire professionals and let them handle all the details. While seemingly expensive, it's a lot less costly than spending money on a website without sales and no traffic.
Don’t look at your website as a static brochure. Treat it as an ever changing, dynamic sales machine, just like a real brick and mortar business that customers and prospects take seriously.

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One Response to “Awesome Tips for Improving Website Traffic and Rankings”

visitor says:

Again I’ve got to say that this was really nice to know. I have known that all the words I have on my site matter but I did not know that repeating those words helps. Thanks.


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